Hi, I’m Lo Easton! I love making content that is innovative, engaging, and purposeful. Here are some stand-out projects that demonstrate my skills in digital marketing and content creation.

Lo’s Portfolio

Role Description:
Marketing Coordinator @ Bold.org

Project

Bold.org’s Year of Giving Campaign

Objective

Partner with notable celebrities and brands to giveaway 10K each month to raise awareness about Bold.org

Creating video, copy, and graphic promotional elements for TikTok, Instagram, LinkedIn, and Twitter. 

Coaching and creating video scripts for a team of 7 content creators for TikTok and Instagram Reels.

Track, Analyze, and report on social media metrics and KPIs twice weekly

Coordinating communication between celebrity clients' PR teams and Bold.org

Developing organizational systems to track brand assets and stay on top of posting deadlines


My Role

Highlights in this role:


Partnering with notable figures such as Imagine Dragons, Dwayne Wade, Carmello Anthony, and Terry Crews

Representing a company that was rooted in helping the youth and promoting important causes.

Role Description:
Digital Strategist and Content Creator
@ Finesse Your Education

Project

Brand Collaborations

Objective

collaborate with education and finance brands to promote their platforms and drive sign-ups

Plan and execute marketing campaigns across Instagram, TikTok, Youtube, and Facebook.

Creating social media graphics, written copy, video scripts, and video content

Track, analyze, and report social media metrics after campaign


My Role

Highlights in this role:


Executing a marketing strategy for College Board that brought in 9K attendees in the first year and then partnering with them the following year to bring in 11K event attendees.

Partnering with FinTech companies like Intuit, Earnest, and Moneythink to educate students about financial literacy

Role Description:
Brand Strategist
for personal branding/development

Project

Personal Branding

Objective

 Create a platform that educates students about scholarship opportunities

Developing brand identity that consists of logo, brand colors, target audience, brand voice, and mission and value statements.

Creating video, graphic, and written social media content

My Role

Highlights in this role:

Building a platform of almost 300k through organic content 

Creating an educational brand that still feels fun and authentic 


Examples of work:

Batch posting content using one central idea—
Blog post example

Instagram post example

TikTok Video Example

Examples of work:

Social Media Platforms—
TikTok: @FinesseYourEducation
Instagram: @FinesseYourEducation
YouTube: /LoEaston
Website: FinesseYourEducation.com